St. Louisans Interpret Ab's New 'that’s Who We Are' Campaign Following Bud Light Fallout
"That's Who We Are" is the name of Anheuser-Busch's new advertising campaign, which came out on Wednesday.
The release of the "We Make The Beer" videos, which come in 30-second and 60-second versions, comes after a relationship with Dylan Mulvaney, a transgender influencer and TikTok fi
In a new ad, the company says that regular people, including the people who work for them, will decide how they do things.
People who work on farms, in breweries, as delivery drivers, and as waiters can be seen.
The company said that 75 people from St. Louis helped make the ad and that 19 of the people in it were from here.
"It's kind of their way of saying, "Hey, we messed up here," without actually saying it. This is who we really are. "This is what we stand for," Perry said.
The advertising expert linked the company's approach to those of big companies like Starbucks and Chick-fil-A.
"I think they came out, said sorry, and moved on. "They sent some of their employees to get training," the expert said.
Robert Fischer from PROMO, a Missouri group that supports LGBTQ+ people and is finishing up a long PRIDE month, said that was the kind of help every business should give.
He said, "What we really need is for businesses and organizations to support and act on this.