Spanish Soccer Federation President apologizes for unsolicited kiss during Women's World Cup Celebration.

The unsolicited kiss on player Jenni Hermoso's lips caught on camera has ignited debate and criticism across the country.

President of the Royal Spanish Football Federation Luis Rubiales.

Luis Rubiales acknowledged his mistake and expressed regret for the unsolicited kiss.

Luis Rubiales admitted that the gesture was made in the heat of the moment and was not intended with ill intent.

In a candid response to the incident, Jenni Hermoso said that she "didn't like it”.