Mlb Becoming Fashionable In France
LONDON — France may not know a great deal about baseball. Fashion is a separate matter.
As Major League Baseball attempts to conquer Europe, it seeks to engage with natives and expand its fan base.
There is a common vernacular and an analogous bat-and-ball game, cricket, in the United Kingdom.
Star baseball players from Aruba and Curacao have a long history in the Netherlands.
Germany has a large U.S. military presence and, like the United Kingdom, has welcomed the NFL.
We have a substantial fashion operation in France, and jerseys and caps in particular are incredibly popular there.
The week prior to the NBA draft, the French basketball prodigy Victor Wembanyama visited the Bronx and threw out the ceremonial first pitch while donning a Yankees jersey.
The Yankees have been lobbying to headline the schedule, as they did when they played the Boston Red Sox in London for MLB's European début in 2019.